Searching for cost-effective video production ideas for mobile phone clips Tom and co-writer Paul Sinclair came up with hoax video messages. The message suits the medium and the hoax bit gives them a viral element. The joke only becomes complete when you show it to a friend. Our first batch, featuring the excellent Poppy Rowe, portrayed a comedy dating scenario. This example shows 3 short clips cut together.

This version has been treated to look as if it has been recorded on a mobile phone. There's a pristine version on our Viral page.