Crunch is a complete online accountancy service launched by the former Sussex Entrepreneur of the Year Darren Fell.

In summer 2009 Crunch came to us to create a video introduction to their services. The clip would be used on their website, and also hosted on YouTube where it would have an additional viral function.

We worked with the Crunch team to develop a concept and script that that would quickly communicate their key points within a tight budget. Of course, it also had to look good and make us laugh.

The result was a great success and Crunch plan to follow-up the project with some purely viral video clips with harder-hitting comedy content.