Following the success of their earlier campaign for 3 mobile, marketing agency Angel again commissioned Nice Media, this time to produce an X-Factor style video clip for an MMS designed to promote their music download service.

We provided test footage of 10 hopefuls, all of whom were very funny. Brighton-based human beatbox Beardyman was chosen. After a day's filming we had over 70 useable short improvisations. After much agonising with Angel, we whittled it down to one.  We shot against a blue background allowing us to insert a background of the client's choice during editing.

Note: The above clip has been highly compressed for distribution via mobile phones, hence the grainy quality.